Formerly IDEELI, IDEEL is a flash sale based online retailer in New York City. 
Ideel delivers style for an amazing value. They source deals & frame trends so you don’t have to. Ideel is where fashion finds are found.

I worked with the client to identify a set of brand tenets and define an authentic brand promise.
 Approachable. Accessible. Awesome.
The brand strategy was then brought to life with a bold colour palette and a modern yet playful identity and type system. 
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