Ideel, formerly Ideeli, is a flash sale based online retailer based in New York City. Ideel delivers style for an amazing value. They source deals & frame trends so you don’t have to. Ideel is where fashion finds are found.
The task was to create a fresh new identity for Ideeli's relaunch as Ideel. The logo had to be designed keeping in mind that its primary use would be for web.
COLOUR PALETTE
LOGO EXPLORATION
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LOGO EXPLORATION
ROUTE 2
