Formerly IDEELI, IDEEL is a flash sale based online retailer in New York City.
Ideel delivers style for an amazing value. They source deals & frame trends so you don’t have to. Ideel is where fashion finds are found.
I worked with the client to identify a set of brand tenets and define an authentic brand promise.
Approachable. Accessible. Awesome.
The brand strategy was then brought to life with a bold colour palette and a modern yet playful identity and type system.
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/9381bea3e5f7dac8cd79f388_rw_3840.jpg?h=615a6063557e7c1f30fe9b5548475f63)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/faf7ad2369b6a82fcbba3bfe_rw_1920.jpg?h=8fc428832534a3385e4196d210d7e93c)
COLOUR PALETTE
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/c8564e574a830e3269169757_rw_3840.jpg?h=aca8a1cd55a3ea5087668e9df63ee54c)
LOGO
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/b99cbf0491ca59ddde81474f_rw_3840.jpg?h=8981012a555f5cfae8b89583b518b917)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/99b20e028e9553722e6e53c7_rw_3840.jpg?h=d8608110464e5979b21faa65c3fa8a90)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/d97d5f590fe18c39bbaff0a2_rw_1920.gif?h=356278c91a7aad0bb2d4362f9e217bc3)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/c380cb3f047c75ccd4513843_rw_1920.jpg?h=1fd10726a57989d276fa1118ddbe2ee7)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/368836ff9abd6e239930be94_rw_1920.jpg?h=1a272d2a126d7d3a56ac95e89d7e83dd)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/86507221502cb995e3641740_rw_1920.gif?h=359041127d5c71c5ea3d759d2c79b998)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/4de4458e42de26c7a1e23747_rw_3840.jpg?h=5e852b288a47d825bc00fdb231c1e4ae)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/2f0df07c7c0944767af5d0be_rw_1920.jpg?h=fa9dc884c32c9e36e923a5e1be8e7f1f)