![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/ff5456a4-ce94-498b-bad2-0c3adc1cee09_rw_3840.jpg?h=bf9d94f6adcecfdb7dfa81e2e6c6e36d)
Brief:
To rebrand the not-for-profit organisation "Growth & Grace Collective" - a gender-neutral network to connect, inspire and empower women from across the world.
Challenge:
To reimagine their visual identity to appeal to a more diverse audience that reflect the organisation's values and spirit, keeping in mind a digital first approach.
Another key objective was to build a distinctly own-able space/style for use of imagery on social media, with the caveat that there would be limited access to original photographic content.
Outcome:
A bold, vibrant and playful logo + visual language that provided loads of opportunity to get creative with a wide selections of graphics assets and colours within a distinctive design system.
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/4fe6e164-3a28-4ede-b550-43649041f8ff_rw_1920.gif?h=8996c4678244c0687e2dd6410bbd8065)
The identity takes inspiration from the idea of community, people coming together, and exchanging of ideas.
A catalyst that brings to life the joy, energy and creativity that sparks from these interactions.
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/c8d0a9f0-f953-4352-89ae-b4dc2e000595_rw_3840.jpg?h=0b8a014b6c3ea506aa7f8fdc17eb4608)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/e2b5697a-d9b2-4abc-a896-c9eb0f504106_rw_1920.gif?h=bac27dcc873dba2ae947b1cec401ee21)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/762deccb-ac1c-4971-a839-365ac6bad654_rw_3840.jpg?h=d53f4e6257129d53ebbb08b1ad34ccdf)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/628358c8-bec3-4bb7-be8c-534513d31cd5_rw_3840.jpg?h=721bb6670a20d7323419b5182b3f4fa4)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/325b58bf-4cde-4b42-9c08-595937cb1e9e_rw_1920.gif?h=14d2d917239cf12c0b0562cd47367185)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/c24a1e06-641d-4b5d-b5b2-b42e22193cea_rw_3840.jpg?h=3307fea6e0ae075ec2debc5d4f08c3c9)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/919b6c30-a4c1-4501-864d-fec0465238f8_rw_3840.jpg?h=83aad3799579b5fb2dde676ef1ac2263)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/8adeca37-34a3-4d27-b416-42414171ccf9_rw_1920.gif?h=c5fc6ce9f6e617ff05a1556de4cfa507)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/ac16edd0-ba58-472b-a63b-819cb3307baa_rw_3840.jpg?h=7bd55cf15961ba0c6b701a34f8816f43)
![](https://cdn.myportfolio.com/4a523c12faa743f614d724e786e1da2b/79bb0bbc-49a9-47ad-8298-0d79aeaf9764_rw_3840.jpg?h=ee56b9faf336bee1a1bc97ee921b6670)
**All photographs used are only as previewing examples (non-commercial usage) of visual content for clients and all rights belong to their respective owners.