Y A M I N I  Fabrics is a local contemporary brand that combines great designs with traditional weaving techniques. Through 180 distributors pan India, The YAMINI Pop Up Shops across the country and on their online store- jaypore.com they have become a household name in India.

While the website does not serve as an online shop, it aims at allowing consumers to view and easily select from their collection of fabrics and lead them to their closest distributor. With this in mind, the website is easy to navigate and is designed to convert seamlessly from desktop to mobile devices. Housing a wealth of information, fabric details and textile swatches, the website also features a useful mood board functionality that allows users to create and save collections of swatches.

Agency: Skarma
Client: Kommune
Creative Director: Zainab Karachiwala
Designer: Mira Khandpur
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